About Us – Chinese New Year
New Site Launch!
We’re thrilled to announce our newly redesigned website and partnership with modern astrology brand Astrala! The redesign has been a significant undertaking (and you might encounter one or two kinks—let us know), but we’re proud of the results.
Joining forces with Astrala has enabled us to not only embark on a complete refresh of our brand identity, but also to build out powerful zodiac calculators that you’ll see throughout the site. These were a common ask from our visitors, and we’re excited to be rolling them out alongside the new design.
We’ve also added a new content format to the site: our annual Lunar New Year guide. In it we cover all the common questions, traditions and festivities accompanying the new year celebration. So if you’re new here (or like cool graphics), be sure to check it out.
About Chinese New Year
We’re on a mission to provide the most comprehensive, educational and fun online resource for all things Chinese New Year (Lunar New Year). As one of the top visited sites during the holiday, we serve millions of visitors a year, and are always working to keep our content fresh and engaging.
Some of our most popular resources include:
The Chinese Zodiac: learn all about the 12 zodiac animals, their origins and find your sign (using your birthday).
21 Things You Didn’t Know About Chinese New Year: the title says it all—packed with all sorts of fun facts to make you an expert.
10 Taboos to Avoid During the Lunar New Year: no cleaning, no broken glass, no sharp objects, read up on what no to do!
And with that, welcome, we’re glad you’re here—browse around a bit, you never know what you’ll learn!